Privacy Policy
Last updated: Sep 2026
At Purely Drafted, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit or use our website, place an order, contact us, or otherwise interact with Purely Drafted.
Purely Drafted is a UK-based online store offering original designs and print-on-demand products to customers in the UK, United States and other countries where we offer delivery.
By using our website or purchasing from us, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Purely Drafted is the business responsible for the personal information collected through this website and in connection with your orders.
Our website operates using WordPress and WooCommerce, with products produced and fulfilled through third-party print provider(s) and delivery services.
If you have any questions about how we handle your personal information, please contact us through our Contact Us page.
Once your business/service address and business contact details are finalised, the relevant contact information should be added here.
2. Information We Collect
We may collect different types of personal information depending on how you interact with our website.
Information you provide directly
When you place an order, create an account, contact us or submit information through our website, we may collect:
- Full name
- Email address
- Billing address
- Shipping/delivery address
- Telephone number, if provided
- Order details
- Product selections and quantities
- Information you provide when contacting customer support
- Information submitted through contact forms
- Any other information you voluntarily provide to us
Information relating to your order
When you purchase a product, we may collect information necessary to process and fulfil your order, including:
- Order number
- Products purchased
- Payment status
- Delivery information
- Shipping address
- Order history
- Customer communications relating to the order
We do not normally receive or store your complete payment card details. Payments are processed through the relevant payment service provider.
Information collected automatically
When you visit our website, certain technical information may be collected automatically, depending on the services and settings used on our website.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- Basic website usage information
- Technical information required for website security and operation
3. How We Use Your Information
We use personal information only where we have a valid reason to do so.
We may use your information to:
- Process and fulfil orders
- Process payments
- Arrange production of your purchased products
- Arrange delivery of orders
- Provide order updates and tracking information
- Respond to customer enquiries
- Provide customer support
- Handle returns, refunds and product issues
- Maintain customer and order records
- Manage your account, if you create one
- Operate and maintain our website
- Improve our products, services and website
- Protect our website against fraud, abuse and security threats
- Comply with legal and regulatory obligations
- Resolve disputes and enforce our Terms & Conditions
4. Our Lawful Bases for Processing
Under applicable UK data protection law, we rely on one or more lawful bases for processing personal information.
Contract
We process information when necessary to enter into or perform a contract with you.
For example, we need your name, delivery address and order information to process and fulfil your purchase.
Legal obligation
We may process information when necessary to comply with legal obligations, such as accounting, tax, financial or other legal requirements.
Legitimate interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.
Examples may include:
- Website security
- Fraud prevention
- Maintaining business records
- Improving our website and services
- Responding to customer enquiries
- Protecting our business and customers
Consent
Where applicable, we may rely on your consent, particularly for certain marketing communications or non-essential cookies and similar technologies.
Where processing is based on consent, you may withdraw your consent at any time.
5. Orders and Print Provider(s)
Purely Drafted uses third-party print provider(s) to produce and fulfil certain print-on-demand products.
When you place an order, we may need to provide the print provider(s) with information necessary to manufacture and deliver your order.
This may include:
- Your name
- Shipping address
- Contact information where necessary
- Product and order details
- Information required for production and fulfilment
Print provider(s) process this information on our behalf or as otherwise applicable to the fulfilment arrangement.
We only provide information reasonably necessary to fulfil your order and provide the services you have requested.
For more information about how customer information is handled by a particular service provider, you should also refer to that provider’s own privacy information.
6. Payment Information
Payments made through our website may be processed by third-party payment providers.
Depending on the payment method you choose, your payment may be processed by providers such as WooPayments, card payment networks or other payment services available at checkout.
We do not normally store your full payment card number or security code on our website.
Payment providers may process your information according to their own privacy policies and terms.
7. Delivery Companies and Other Service Providers
We may share information with third parties where necessary to provide our services.
These may include:
- Print provider(s)
- Shipping and delivery companies
- Payment service providers
- Website hosting providers
- Website security providers
- Website maintenance and technical service providers
- Email or communication service providers
- Fraud prevention and security services
- Professional advisers where necessary
- Government authorities or regulators where legally required
We aim to ensure that information is only shared where reasonably necessary for the relevant purpose.
8. International Data Transfers
Because Purely Drafted serves customers in the UK, United States and potentially other countries, some of our service providers may process information outside the UK.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection requirements.
This may include using an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism where required.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time depends on the type of information and why we need it.
For example:
- Order and transaction information may be retained for accounting, tax and legal purposes.
- Customer service communications may be retained for as long as reasonably necessary to resolve the matter and maintain appropriate records.
- Account information may be retained while your account remains active and for a reasonable period afterwards where necessary.
- Some information may be retained longer where required by law or necessary to establish, exercise or defend legal claims.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
10. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Cookies are small files stored on your device that can help websites function, remember preferences and provide information about website usage.
WooCommerce, for example, uses certain cookies to support essential shopping functions such as maintaining the shopping experience and remembering information during a visit.
Essential cookies
Some cookies are necessary for the website to operate correctly.
These may be used for purposes such as:
- Shopping cart functionality
- Checkout
- Login and account functionality
- Security
- Session management
- Remembering essential website preferences
Where a cookie is strictly necessary to provide a service you have requested, consent may not be required under applicable cookie rules.
Non-essential cookies
If we use non-essential cookies or similar technologies, such as certain:
- Analytics cookies
- Advertising cookies
- Marketing cookies
- Social media tracking technologies
we will provide appropriate information and, where required, ask for your consent before using them.
The ICO states that non-essential cookies generally require consent and that users should be given a genuine choice about whether to accept them.
You can manage cookies through your browser settings and, where provided, our cookie-consent tools.
We may update this section if we introduce additional services or technologies that use cookies or similar tracking technologies.
11. Website Analytics
We may use analytics or similar technologies to understand how visitors use our website and to help us improve its performance and functionality.
Depending on the analytics service used, information may include:
- Pages visited
- Approximate location
- Device and browser information
- Website interactions
- Referral information
- General usage statistics
Where applicable, non-essential analytics technologies will be used in accordance with applicable consent requirements.
12. Marketing Communications
We may occasionally send marketing communications if we have a lawful basis to do so.
Where consent is required, we will only send marketing communications after obtaining the appropriate consent.
You can unsubscribe from marketing emails by using the unsubscribe link included in the communication or by contacting us.
Unsubscribing from marketing communications will not affect transactional communications that are necessary to fulfil an order or provide a service, such as order confirmations, shipping updates or important account information.
13. Your Privacy Rights
Depending on your circumstances and applicable law, you may have rights including:
- The right to be informed about how your personal information is used
- The right to request access to your personal information
- The right to request correction of inaccurate information
- The right to request deletion of personal information in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to object to certain processing
- The right to data portability in certain circumstances
- The right to withdraw consent where processing is based on consent
These rights are subject to certain legal conditions and exceptions.
The ICO advises that privacy information should explain people’s rights and how they can exercise them.
14. How to Exercise Your Rights
If you want to exercise any of your privacy rights, please contact us through our Contact Us page.
Please provide enough information for us to understand your request and, where reasonably necessary, verify your identity.
We will handle your request in accordance with applicable data protection law.
15. Children’s Privacy
Purely Drafted offers some products designed for children, including children’s clothing. However, our website and online ordering process are intended for parents, guardians and other adults, rather than for children to purchase products themselves.
We do not knowingly collect personal information directly from children for the purpose of allowing them to create accounts, place orders or otherwise use our online shopping services independently.
If you are purchasing a product for a child, the information provided to us should be supplied by the parent, guardian or other authorised adult placing the order.
If you believe that a child has provided personal information to us directly and you would like us to review or remove that information, please contact us through our Contact Us page.
16. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
17. Third-Party Websites
Our website may contain links to third-party websites or services.
These websites operate independently from Purely Drafted and may have their own privacy policies.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes may be necessary when:
- Our website changes
- We introduce new services
- We use new payment or fulfilment providers
- We introduce new analytics or marketing technologies
- Legal or regulatory requirements change
The latest version will be published on this page with the updated date shown at the top.
We recommend checking this page periodically for updates.
19. Complaints
If you have a concern about how we have handled your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
Information Commissioner’s Office (ICO)
Website: Information Commissioner’s Office
20. Contact Us
If you have any questions about this Privacy Policy or how Purely Drafted handles your personal information, please contact us through our Contact Us page.
Purely Drafted
Website: PurelyDrafted.com
Contact: support@purelydrafted.com
Business/Service Address: 61 Bridge Street, Kington, HR5 3DJ, United Kingdom